Cookies

Our sites use a number of different cookies. Below we explain the cookies we use and why we use them.

What is a cookie?

A cookie is a small text file that may be placed on your device when you visit our sites. When you next visit our sites the cookie allows us to distinguish you from other users.

There are two broad categories of cookies:

Persistent cookies - Persistent cookies remain on your device until deleted manually or automatically.
Session cookies - Session cookies remain on your device until you close your browser when they are automatically deleted.

Cookies we use and why we use them

Essential cookies

Essential cookies are technical cookies that are required for the operation of our sites. Without essential cookies our sites can’t operate properly. Essential cookies include, for example, cookies that enable you to log into secure areas.

Performance cookies

Performance cookies allow us to recognise and count the number of visitors to our sites and to see how visitors move around them. This helps us to improve the way our sites work by enabling us to tailor our sites to the way visitors use them. The information we collect from performance cookies is aggregated which means that we cannot identify you from it.

Experience cookies

Experience cookies allow our sites to remember the choices you make. Our sites use experience cookies to provide you with enhanced and personalised features. For example, we use information collected through what are known as “web-analytic” cookies to compare the choices you make to those of our other customers so that we can learn from those choices.

Information collected by experience cookies cannot track your browsing activity when you leave our sites to browse other sites.

Marketing cookies

Marketing cookies record your visits to our sites, the pages you have visited and the links you have followed. We use this information to make our sites and the advertising displayed on them more relevant to your interests. For example sometimes we use marketing cookies to limit the number of times that you see an advert. Sometimes we share information about your browsing activity, (which we have collected from cookies), with our advertising partners. They may use this information to advertise products, which may interest you, on other sites.

Your right to refuse cookies and what happens if you refuse them

You can refuse cookies by activating the relevant setting on your browser. However, if you do so you may not be able to access all or parts of our sites. If you carry on using our sites and do not change your browser settings we will assume you consent to us using cookies as described above.

Who We Share The Information With

We will not sell, distribute or lease your personal information to third parties other than our subsidiaries, affiliates or parent companies unless we have your permission (for example for carefully selected third parties to contact you) or are required by law. We may disclose your information to process and fulfil your order, to provide services you request, for internal business analysis purposes, for the purposes of fraud prevention or if ASDA itself, or any of our business is bought or sold.

Market Research - we may provide information at an aggregated statistical level about our customers, sales, traffic patterns and related site information to third parties, but this information will not identify individuals.

Processing by third parties - from time to time we may employ other companies and individuals to perform functions on our behalf. Examples include fulfilling orders, delivering packages, sending postal mail and e-mail, removing repetitive information from customer lists, validating contact details, analysing information, providing marketing assistance, providing search results and links (including paid listings and links), processing credit card payments and providing customer service (such as through our call centre staff located in the UK or South Africa). They have access to personal information needed to perform their functions, but may not use it for other purposes. Further, they must process the personal information in accordance with this Privacy Policy and as permitted by the UK's Data Protection Act.

International transfers - in order to carry out the steps detailed above we may send your personal information outside of the European Economic Area and, if necessary, across international borders. The data protection laws in these countries may not be as extensive as in the European Economic Area. However, we have taken appropriate steps to ensure the same level of protection for the processing carried out in these countries as within the European Economic Area.

Any details you provide may be electronically transferred to the US to our parent company Wal-Mart Stores Inc., which assists us in operating our websites. However, any such transferred information will be dealt with in accordance with the UK’s Data Protection Act.